Privacy Policy
Growth Developers FZE (“Lovely Seating”, “we”, “us”) is committed to protecting your privacy. This policy explains what we collect, how we use it, and the choices you have when you use the Lovely Seating website and application (the “Service”).
1. Information we collect
- Account information: your name, email address, and — if you subscribe to a paid plan — payment details, which are processed by our payment provider (we do not store full card numbers).
- Content you create: your seating plans, and the guest information you choose to enter — such as names, contact details, RSVP status, meal choices, and dietary or accessibility notes.
- Technical data: device and browser information, IP address, and activity logs used to keep the Service secure and working.
- Support communications you send us.
Guests you add to a plan do not need to register or create an account.
2. Where your plans are stored
Your plans are stored securely in our cloud database and associated with your account, so you can access them on any device you sign in on.
3. How we use information
- To operate, maintain and improve the Service;
- To save, sync and back up your plans;
- To process payments and manage subscriptions;
- To keep the Service secure and prevent abuse;
- To respond to your questions and provide support;
- To comply with our legal obligations.
We may use de-identified, aggregated data (for example, typical guest counts or table sizes across many weddings) to publish research about wedding planning, such as our State of Wedding Seating report. It never identifies you or your guests: we only publish totals and averages across many weddings, never names, notes or other details you type, and never figures drawn from small groups.
4. Cookies, analytics and advertising
We use cookies and analytics tools (including Google Tag Manager and related analytics) to understand how the Service is used and to improve it. We also use Google Ads conversion measurement to understand which of our ads lead to sign-ups and purchases. You can control cookies through your browser settings; some features may not work correctly if cookies are disabled.
Usage signals. To protect paid features, we record limited usage signals in the app: for example, when a screenshot or print shortcut is pressed, when a chart is right-clicked, copied or dragged, or when the print dialog opens. These signals contain no images, screen content or guest details: just the type of action, the page, your device type and the time. We use them, based on our legitimate interest in preventing misuse, to understand how the product is used and to enforce our Terms. We also keep records of any account notices, restrictions, closures and appeals for as long as your account exists plus 12 months.
Preventing repeat abuse. We use device and account signals to prevent abuse and enforce account restrictions, including after an account is deleted: the browser's cookie identifier, device and browser type, and one-way coded fingerprints of the email address, guest names, wedding date and partner names, and payment card. We compare them with new accounts to spot a new account made to get around a restriction. We keep them only for restricted or closed accounts, only in coded form (never the names or addresses themselves), and for up to 12 months after the account is deleted (for a closed account, 12 months after its scheduled deletion date).
5. Guest information is your responsibility
When you enter details about your guests, you act as the organiser of that information. You are responsible for having an appropriate basis to collect and use it. Private notes, dietary and accessibility details stay in your planning record and are not automatically shown on guest-facing seating charts.
If you publish a Find Your Seat page (a Pro feature), it is reachable by anyone with its link or QR code. A visitor who searches a guest's name sees that guest's table — and their meal choice and tablemates only if you turn those options on. The page comes down after the wedding, and you can unpublish it at any time. Our guide to the QR code wedding seating chart explains how couples typically share it.
6. Our app in ChatGPT and Claude
You can use Lovely Seating inside ChatGPT (OpenAI) and Claude (Anthropic). When you ask it for a seating chart there, the chat app sends us what is needed to build it:
- Data we receive: guest names, the groups and households you describe, who brings a +1, who sits at the head table, seating rules (who sits together or apart) and table sizes. The app is built not to ask for emails, phone numbers, addresses, dietary or health details, and drops them from a pasted list before seating.
- Purpose: to seat your guests with our Auto-Seat, draw the chart in the chat and answer seating questions.
- Retention: charts you make without connecting an account are not stored by us. The chart travels inside the conversation, which OpenAI or Anthropic keep under their own policies. We keep only short technical logs (request counts and errors, without guest names) to run and protect the service.
- Connecting your account: if you choose to save a chart, the chat app asks you to sign in to Lovely Seating and allow the connection on our consent screen. After that it can save charts to your account, create view-only links and export charts your account includes. Saved charts are ordinary weddings in your account and follow the rest of this policy, including deletion (section 9).
- Disconnecting and deletion: you can disconnect Lovely Seating in ChatGPT's or Claude's settings at any time, delete saved weddings in the app, or delete your account; email us to remove anything else.
OpenAI and Anthropic process your conversations under their own privacy policies; we receive only the tool requests described above.
7. How we share information
We do not sell or rent your personal data. We share limited information with trusted service providers only as needed to run the Service:
- Payment processing (Stripe);
- Cloud hosting and storage;
- Transactional and marketing email (Resend) — every marketing email includes an unsubscribe link, and you can opt out at any time;
- In-app support chat (Intercom);
- AI import (Anthropic): when you use AI import, only the guest names and group labels from your list are sent to our AI provider, Anthropic, to organise your list, and they are not used to train AI models. Emails and phone numbers are never sent to the AI — they stay on your device and are added to your guest list (you can switch that off);
- Analytics, advertising measurement (Google Tag Manager, Google Ads) and error monitoring;
- Where required to comply with the law.
8. Your rights
Depending on where you live — for example under the EU/UK GDPR or the UAE Personal Data Protection Law — you may have the right to access your data, request its deletion, correct inaccurate information, object to certain processing, or request a copy of your data in a portable format. To exercise these rights, email team [at] lovelyseating.com.
9. Data retention and deletion
We keep your account and plan data while your account is active and as needed to provide the Service. You can delete individual plans or your entire account at any time. After deletion, residual copies may remain in secure backups for a limited period before being removed.
10. Security
We use encryption in transit, access controls, and secure storage to protect your data. No online service can be completely secure, however, so you use the Service at your own risk.
11. Children
The Service is intended for adults and is not directed at anyone under 18. We do not knowingly collect data from children.
12. International transfers
Your data may be processed in countries other than your own by us or our service providers. Where it is, we take steps to ensure it remains protected in line with this policy.
13. Changes to this policy
We may update this policy from time to time. Material changes will be reflected by updating the effective date above.
14. Contact
Lovely Seating is operated by Growth Developers FZE, registered in the United Arab Emirates. For any privacy question, email team [at] lovelyseating.com.
